KARHU is the official sponsor of the 2022 World Masters Athletics Championships in Tampere, Finland!

“WMA is elated to partner with KARHU, whose products are used by so many Masters Athletes. It means a lot to us to have a partner with such a long history in our sport.” Margit Jungmann, WMA President.


KARHU, meaning “bear” in Finnish, is an authentic running brand, and has provided technical running and outdoor gear for over 100 years. With an authentic heritage in athletics and a deep connection to the outdoors, KARHU follows the Finnish principles of design simplicity and running purity. KARHU shoes have been worn on the feet of the greatest Finnish runners, including Paavo Nurmi and five Boston Marathon champions. KARHU shoes and apparel are sold globally at running and lifestyle specialty retailers.



 “It is a great honour for the KARHU brand to partner with World Masters

 Athletics in Tampere this summer. For me, it’s always a special occasion to come back to Finland, the land where 

I achieved the most important victory in my running career back in 1971. I often trained in Finland during the summer, and I’m really happy to once again connect KARHU to its Finnish roots. I wish all the best to the athletes that will bring their passion for sport to Tampere, and I hope they will discover the quality of the KARHU products in our booth!” 

Francesco Arese is the Chairman of KARHU and winner of the 1500m at the 1971 European Championships in Helsinki.

The KARHU booth in Tampere Stadium will feature the official merchandise of the event along with the latest and greatest from the KARHU running collection. We will also have a selection of some iconic lifestyle sneakers from our legend collection. Athletes will receive a coupon for a 10% discount on all KARHU purchases. 

Discover more at Karhu.com!   


WMA Media Contact:
Clara Northcott
Cell: (416) 562 5900